Stories of Resilience
August marks National Black Business Month, a time to recognize and uplift Black-owned businesses across the nation. Nordstrom, fosters an inclusive space where customers can connect with local Black entrepreneurs and shop their values.
We talked about their journey as entrepreneurs, from the challenges they’ve faced to the milestones they’ve celebrated. They shared insights on how their businesses have grown, evolved, and thrived. We also discussed the profound impact of being featured in larger spaces like Nordstrom, and how this visibility is not only boosting their brands but also inspiring the next generation of Black entrepreneurs. Let’s dive into their stories of growth, resilience, and community-building.
When asked about her journey into starting her brand, Modupe drew inspiration from her mother, a first-generation immigrant from Nigeria. “Anywhere she went, no matter how she was feeling, she would always spray perfume,” she shared. “When you smell good, you feel good, you look good.” This emphasis on the power of fragrance, rooted in her Nigerian-American upbringing, led to the creation of Lofinda, which means "Scented" or "Perfume" in the Yoruba language.
Designed to elevate everyday self-care at home, Lofinda is a luxurious candle brand that puts the consumer first. Modupe’s candles use a blend of coconut soy and coconut apricot wax, ensuring they’re non-toxic and headache-free, with candle-safe fragrances and cotton wicks. Each candle is handmade with care, providing a touch of elegance and comfort to any space. Whether enhancing your home’s décor or serving as a thoughtful gift, Lofinda's candles reflect Modupe’s commitment to quality and luxury.
What I found truly unique about Lofinda is the reusable jars—a thoughtful detail that adds to the brand's sustainability. How cool is that?
“I’m an advocate of being a light in someone's life—the world is already a dark place,” Modupe said. And after spending time with her, I can genuinely say she embodies that light. It’s remarkable to see Lofinda featured in Nordstrom while still being under two years old. But what stands out even more is Modupe’s kindness, encouragement, and grace as a fellow Black entrepreneur and business owner.
“I am honored to be a part of one of the few Black businesses here,” she shared, reflecting on her journey. Modupe spent her early days walking into stores, presenting her candles, and building relationships. “We all need each other… everyone plays a part in you being great.”
Having now shipped internationally, Modupe has firmly established herself as a force in the luxury candle space. Her dedication to quality and connection with her customers has propelled Lofinda beyond local markets, making an impact globally. This milestone is a testament to her hard work, vision, and the community she’s built along the way.
When asked about her journey into starting her brand, Alise shared how her passion for fashion began at an early age. "I grew up going to summer camps where I learned how to sew, and I even spent a summer at FIT in New York," she explained. Her love for fashion, combined with her desire to create quality accessories, led to the birth of HALIQ, named after her grandmother, who was a fashion icon in her own right. "My grandmother, Haliq, was always dressed to the nines, even if it was just a trip to the grocery store. I knew her name was perfect for my brand because it embodies timeless style and elegance."
HALIQ, now a growing accessory brand, has had the opportunity to shine in larger spaces, including Nordstrom's Buy Black Market. Alise was first featured in Mother’s Day 2023, and the invitation to return speaks volumes about both her craftsmanship and her character. As they always say - you know you’re doing something right when they call you back. The opportunity to be a part of such a prestigious event has only strengthened HALIQ’s presence in the fashion world.
Reflecting on the impact of being in larger retail environments, Alise shared how humbling and empowering it has been to see her brand grow. "It feels like anything is possible. I don't take any of this for granted," she said. As HALIQ continues to evolve, Alise is focused on expanding globally and perfecting her designs, with plans to introduce shoes and boots in the future. "I want everything to be perfect before it comes out," she added.
When asked what advice she would give to other Black entrepreneurs, Alise emphasized the importance of consistency and perseverance. "Keep going. I’ll tell anyone that they can do it—just get out there, meet new people, build connections, and keep believing in yourself." Alise’s journey is a testament to her resilience, passion, and commitment to making her mark in the fashion industry.
“Take it step by step—it’s not a sprint, it’s a marathon.”
LĒ·LĀ·LŌ, a "modern-day mommy and me brand" founded by Lisa, was created with the contemporary mom and her mini in mind. Designed to seamlessly blend tradition with style, the brand offers products that create magical, stylish moments for mothers and their children.
Now available in over 200 specialty retailers nationwide, LĒ·LĀ·LŌ has become a go-to for meaningful gifts and chic apparel. Lisa started the brand after having her first daughter. "I wanted to match her without it being super cheesy," she shared. With a background in wholesale, Lisa decided to launch her own company during the pandemic, taking LĒ·LĀ·LŌ full-scale into wholesale. Their first business-to-consumer event came with the Nordstrom Buy Black Market, marking a major milestone for the brand.
Nordstrom discovered LĒ·LĀ·LŌ through the 15% Pledge, an initiative that connects brands from diverse backgrounds to retail opportunities. "It speaks volumes about Nordstrom’s commitment to inclusivity," Lisa said, reflecting on how special it is to be one of only seven local Atlanta brands featured.
Although Lisa doesn't plan on opening a storefront, LĒ·LĀ·LŌ stays connected with its community through pop-ups at her husband’s store and a strong social media presence. "Nordstrom was on my vision board in 2020. If we were going to be in a big-box retailer, it was always Nordstrom. Just being here is an amazing experience," she added.
When asked for advice for entrepreneurs, Lisa emphasized patience and perseverance. "Take it step by step—it’s not a sprint, it’s a marathon. If you sprint, you’ll fall flat. I grind it out every day. Start small and don’t give up." Her journey is a reminder that success doesn’t happen overnight but is built through consistency and dedication.
Oberon Asscher, founded by Husani, is a streetwear brand that masterfully combines meaning and design. The name "Oberon" is derived from the German word for "noble bear," while "Asscher" refers to a diamond cut with 150 intricate facets, inspiring Husani’s latest collection, "150 Points." Much like the name, this collection symbolizes precision, dedication, and persistence. With a storefront in downtown Atlanta, Oberon Asscher stands out in an era where many modern streetwear brands opt for an online-only presence.
As the brand approaches its 10-year anniversary, Oberon Asscher is a testament to Hussan’s passion and relentless drive, having started the brand at just 21 years old while still in college. "Each collection has a purpose—keep going, keep scoring," Husani explained, highlighting the motivation behind his work. His commitment to maintaining a physical storefront shows his desire to create authentic, in-person connections with his customers, a rare approach in today’s e-commerce-driven world. "Guys like to talk more, so being in person allows me to build connections," he shared, emphasizing the importance of face-to-face interactions.
Participating in Nordstrom’s Buy Black Market for the first time this year marks another exciting chapter for Oberon Asscher. The opportunity not only showcases the brand's growing influence but also reinforces Husani’s dedication to being consumer-facing, something that has fueled the brand’s success for nearly a decade.
When asked what advice he’d offer to other young entrepreneurs, Husani’s words were simple yet profound: "Don’t give up on yourself. Allow yourself to evolve." His journey serves as a powerful reminder that growth and success come from staying true to your vision and being open to change along the way.
This year marks Oberon Asscher’s first time participating in Nordstrom’s Buy Black Market, a significant milestone that reflects the brand's continued growth and reach. While many businesses choose to focus solely online, Hussani’s decision to maintain a physical storefront for over a decade speaks to his passion for creating a personalized shopping experience.
When asked what advice he’d give to other young entrepreneurs, Husani’s message was simple yet powerful: "Don’t give up on yourself. Allow yourself to evolve." His journey is a reminder that success comes not just from talent but also from the resilience to keep pushing forward, no matter the challenges.
“Be relentless. Don't take no for an answer.”
Jooel - founded by Moyo, is a sanctuary of luxury and refinement, offering jewelry that allows women to embrace modern femininity—confident, radiant, and unapologetically chic. "Gone are the days of compromising on quality or settling for the mundane," Moyo explains. Her love for jewelry has been a part of her life since birth. "I literally had on jewelry as a newborn child," she said with a laugh, reflecting on her early memories of seeing her mother and the women around her carefully accessorize. "Each piece told a story for them, and I wanted to continue that tradition."
Pronounced "Jewel," the brand is inspired by Moyo's Brooklyn roots and her Nigerian heritage, bringing together boldness and elegance in every design. Moyo's journey into the jewelry industry has been driven by passion and faith, and her advice to entrepreneurs is clear: "Be relentless. Don't take no for an answer, and be proactive." Hearing her say this, I felt chills, as if her words were meant for me personally.
One of Moyo's defining moments came when she wasn’t initially on the list for Nordstrom's Buy Black Market. Instead of accepting it, she made a bold decision to walk into Nordstrom and speak directly with the store manager, who ensured her inclusion in the event. "This is yours—this is what God has given you, and He’s given you a finite time on this earth—be obedient," she shared, reflecting on how her faith guided her decision to act.
Moyo's story is a powerful example of perseverance, faith, and a relentless pursuit of one’s dreams. Her journey with Jooel continues to inspire, and her jewelry serves as a reminder that every woman can tell her own story, one beautiful piece at a time.
As a Black creative in Atlanta, I’ve seen firsthand how we’ve shaped the city’s fashion and jewelry culture, bringing boldness, innovation, and authenticity to every piece. What’s even more unique is that most of us aren’t originally from Atlanta, yet we all find community here. From iconic streetwear to high-end custom jewelry, we are the ones pushing boundaries and setting new trends that speak to the rich cultural heritage and dynamic spirit of our people. Our influence goes far beyond the city, making waves globally while celebrating Black excellence, creativity, and individuality. Atlanta’s Black fashion scene continues to inspire me and so many others, as we pave the way for the next generation of style makers to thrive.
I’m reminded of the powerful lessons these incredible entrepreneurs have shared with me. Their stories of perseverance, faith, and unwavering belief in their visions have truly left a lasting impact. Personally, I’ve learned to never give up on myself, stay focused on my dreams, and trust the process every step of the way.